Leveraging Social Science to Improve Risk Communications

Leveraging Social Science to Improve Risk Communications
NWS forecasts are only one of many sources of forecast guidance that both expert users and the public have access to. Decision support for a spectrum of end users requires that the NWS will use social science findings and practices as a guide for making its products more accessible and effective.

This lesson will focus on effective messaging when communicating weather hazards. In the process the learner will become familiar with some messaging best practices that are based on social science findings.