As weathercasters and broadcast meteorologists,
you have long enjoyed an unofficial status as the "science
experts" of the newsroom. This is natural, considering
your science backgrounds and the fact that you routinely
convey complex scientific information about the earth and
atmosphere to your viewers.
A logical extension of this role can be
seen in the current industry trend for the weathercaster/broadcast
met role to evolve into that of "station scientist."
In many markets, weathercasts now include reporting on other
environmental topics that are relevant to people's daily
lives. These topics may vary from local to global issues
and give you the unique opportunity to go beyond the forecast.
The AMS's new Certified Broadcast Meteorologist
(CBM) Program is one means of acknowledging this new, broader
role, and heightened levels of expectations. The following
links provide more informaiton about this program and the
new station scientist roles we're starting to see on stations
across the country.
Water quality is becoming an increasingly
prominent issue in the news. The following links will help
you understand this issue and find ways to integrate it
into your weather segment:
To encourage stewardship of the nation's water resources,
the Environmental Protection Agency (EPA) is leading an
"Adopt Your Watershed" campaign. Through this
effort, EPA challenges citizens and organizations to join
us and others who are working to protect and restore our
valuable rivers, streams, wetlands, lakes, ground water,
and estuaries. This website includes information on how
citizens can get involved in watershed protection activities
in their own communities.
This special half hour video segment that was produced
by EPA and The Weather Channel. EPA now owns full rights
to the special and can provide high quality Beta SP Copies
to television stations interested in airing the program.
Beaches are a place to play, watch wildlife, fish, and
swim. With beaches giving us so much, we have to protect
them from a variety of potential problems. This site can
help your viewers plan a trip to the beach, learn about
beaches and the issues around them, and understand how
we protect beaches.
Fish are a lean, low-calorie source of protein. However,
some fish may contain chemicals that could pose health
risks. When contaminant levels are unsafe, consumption
advisories may recommend that people limit or avoid eating
certain species of fish caught in certain places. This
website offers valuable information about federal, state
and local fish consumption advisories, including latest
FDA and EPA consumption advice on mercury in fish and
shellfish.
Provides searchable national map with
information about drinking water Consumer Confidence Reports.
Utilities are required under the Safe Drinking Water Act
to provide these reports to their customers to inform
them about the source and quality of their local drinking
water.
information that individuals can use at home or work
to protect the environment and themselves. Realistic "how
to" and "what to" lists starting with water
then moving to other areas.
Public safety has always been an important
area of responsibility for weathercasters and broadcast
meteorologists. The following information sources will help
support your public safety outreach activities.